Part 1: Psychology behind the ‘Boom’

The use of Twitter as a stage for potential entrepreneurs has been aired ever since the introduction of the site back in March 2006. It took a while for large companies to catch on, but when they eventually arrived, they flocked in their droves. But what of the mysterious Twitter tipster?

Around three years have passed since a wet behind the ears rookie to the world of gambling came across a recently banned Twitter handle. As someone who had flitted between various bookmakers, it did not seem particularly out of place for a page to be pushing people towards a certain bookies they claimed to use themselves. How helpful! … How naïve.
From a personal standpoint, a lot more research has been done into potential tipsters since being caught out. However, for those who fail to scratch beneath the surface, hopefully some insight can be provided in the coming paragraphs into the psychology behind insidious ways tipsters can draw you into believing they run a profitable venture, and why it works.

As highlighted in the title, the most popular way a tipster can worm their way into your thoughts, is through the use of the ‘boom’ phrase, either by directly tweeting it, or re-tweeting via the ‘hive mind’ method, known more accurately in this setting as ‘collective consciousness’.  The definition of which is surmised as when belief’s and sentiments common to the average member of society forms a determinate system with a life of its own. Essentially, as ‘booming’ became popular (unfortunately), it became a norm within the society of Twitter, thus giving rise to the indeterminate amount of tipsters using it, as well as encouraging it amongst the general populous. But for what end do they promote this, and why should you as a punter avoid falling into the trap of adding to, or paying attention to it?

One of the main psychological motives for a page wanting to encourage such behaviour, is quite simply, narcissism. The more interactions a person has through their account, the more self important they feel, and that feeling of self importance encourages a vicious cycle of chasing a higher quantity of interaction. A huge downside of this for the everyday punter is that the need to have that level of communication with a fan base, may in turn lead to the tipster tipping things simply for the sake of tipping, which is a slippery path to go down, and almost always one that would leave the punter out of pocket, sometimes considerably. It’s worth noting that people like this crave any kind of contact, be it positive or negative, so trying to argue with them is only going to play into their hands, and leave you with a sense of frustration.

Instilling trust and accountability to followers should be of the utmost importance to any current and prospective Twipster, but this can often fall by the wayside when dollar signs start appearing in their eyes. Yet, for the lazy (or savvy depending on your perspective), using ‘booms’ or equivalent, and coupling that with re-tweeting the shallow praise that comes with hitting a 1.3 double on the Mordor Ladies Third Division, gives the average Twitter user a sense that this ‘tipster’ is trustworthy. Or at least worth a follow, despite this being the only tip they’ve landed in the past three weeks.

Now, imagine a Twitter where you are able to easily access an accounts previous tips via date, without the need to scroll through pages of re-tweets, apparently showcasing how ‘incredible’ this tipster is at winning you money. That, in many Twipsters minds, would be their idea of a nightmare. The reason for this being, is that they can often use the re-tweeting of old or new ‘booms’ to bury a multitude of losing tips.

Which leads me onto the next part of this series, and the importance of keeping a P/L (profit/loss)

Ross @Stats_4_Footie